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Choosing Your Format Cover

Choosing Your Format

You’ve created a dynamic offer and identified your mailing list. Now it’s time to design a head turning mailpiece. But with so many printing options and formats, selecting the right one might seem overwhelming. Choosing which format is a strategic decision based on your marketing objective, audience, offer and budget. 

Download Tension’s white paper, “Direct Mail Basics: Choosing Your Format” to learn more about:
  • The most frequently used direct mail formats.
  • Advantages of the solo, or envelope package.
  • Descriptions of different self-mailers, like postcards.