You’ve created a dynamic offer and identified your mailing list. Now it’s time to design a head turning mailpiece. But with so many printing options and formats, selecting the right one might seem overwhelming. Choosing which format is a strategic decision based on your marketing objective, audience, offer and budget.
Download Tension’s white paper, “Direct Mail Basics: Choosing Your Format” to learn more about:
- The most frequently used direct mail formats.
- Advantages of the solo, or envelope package.
- Descriptions of different self-mailers, like postcards.