We know from direct mail’s 40-40-20 rule that the success (or failure) of a direct mail campaign is based 40% on making the right offer, 40% on targeting the right audience, and 20% on your creative.

The offer is more than a coupon or free gift: It represents what you are willing to give in exchange for a customer’s information, time or money. The offer creates an exchange where both parties benefit.

Download "Creating Your Offer" and learn more about how to create a winning direct campaign.