A Guide for Planning Your Direct Mail and Integrated Campaigns
Direct mail is unique by design: it is three-dimensional, hard to ignore, difficult to "delete" and tactically appealing.
To be executed successfully, it requires a coordinated effort across multiple departments and partners. Integrated campaigns are no different. For killer results, marketers must understand the complexities and the time required for the campaign. You will have to foster teamwork among the diverse groups that are involved.
This white paper is an introduction to planning effective direct mail and integrated campaigns. We will discuss:
- Key milestones and players in your direct mail campaigns.
- The importance of working across silos.
- Tools, data and resources to assist you.
- A checklist for new and experienced marketers.
