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Targeting and Lists Cover

Targeting and Lists

Do you have a firm understanding of how to target and identify an audience that's interested in your offer? The right mailing list can make the different between the success or failure of your direct mail campaign, and picking the best one involves knowledge of the players, options and elements.

Download "Direct Mail Basics: Targeting and Lists" for valuable information on list selection and creation. Learn more about:
  • What lists are used to acquire new customers and how those lists are assembled.
  • When to use a house list and its advantages.
  • Key players in the direct mail list market and what questions to ask them.